Lego transforms holiday shopping into a spirited transatlantic competition with its AR-powered "Snow Throw" contest, inviting shoppers in New York and London to engage in a friendly digital snowball fight. This playful initiative, part of Lego's larger "Play is Your Superpower" campaign, merges the joy of in-person shopping with cutting-edge technology, creating a memorable and engaging experience for shoppers of all ages.

Embark on a journey through the most innovative Black Friday Cyber Monday (BFCM) campaigns of 2023, where creativity takes center stage in redefining the shopping experience. From gamified discounts by 22 Days Nutrition to Tentree's Green Friday sustainability pledge, these campaigns showcase a diverse tapestry of strategies that not only shattered sales records but also exemplify the power of thoughtful and engaging marketing approaches.

MLB's recent revitalization efforts have defied the constraints of shorter game times, with team sponsorship revenue growing by an impressive 23% to reach $1.5 billion this season. This resurgence is attributed to a combination of dynamic gameplay, the rise of young talents, and innovative advertising opportunities, proving that quality triumphs over quantity in the world of sports marketing.

As Thanksgiving approaches, draw inspiration from these seven successful marketing campaigns that cleverly blend tradition and innovation. From capturing first-party data with Instagram Stories to spreading kindness through UGC, these campaigns offer a diverse palette of ideas to spice up your holiday strategy and create a memorable impact.

Foot Locker's 2023 holiday campaign is a fusion of sneaker culture and basketball, featuring NBA stars like Kevin Durant and LaMelo Ball alongside iconic brands. The launch of their new platform, "The Heart of Sneakers," underscores Foot Locker's commitment to celebrating their unique role in sneaker culture and the integral part played by their store associates, known as "Stripers," in creating an unrivaled retail experience.

Box and Google Cloud's expanded partnership promises to bring new AI capabilities and streamline operations for businesses, enabling them to work more efficiently and make data-driven decisions. As enterprises face increasingly complex challenges, the tools and features provided by this partnership may prove instrumental in helping them thrive in the AI-first era.

Goose Insurance Services and iHeartMedia have teamed up to launch a nationwide campaign aimed at educating and reaching underserved communities about the importance of insurance coverage. With over 200 million uninsured or underinsured Americans, this partnership emphasizes the ease and accessibility of securing insurance through Goose's Super App, making it an opportunity for financial security within everyone's reach.

Jameson Irish Whiskey's "Must be a Jameson" campaign redefines the way we connect and celebrate shared experiences through its lighthearted and charismatic approach. With irresistible smoothness at its core, the campaign introduces us to vibrant characters like Jose and Julia, inviting us to embrace the Jameson spirit and create connections that make life's moments even more enjoyable.

Sun-Maid's amicable break-up with the polarizing fruitcake signifies a bold move towards redefining holiday traditions and embracing new flavor pairings. Partnering with renowned chef Duff Goldman, Sun-Maid's innovative recipes offer a delightful and imaginative alternative to the holiday classic, inspiring culinary creativity and changing the way we celebrate the season.

Sprouts Farmers Market's strategic partnership with Instacart's FoodStorm is poised to transform the holiday catering experience. By embracing cutting-edge technology and streamlining their operations, Sprouts is set to provide customers with a seamless and delightful holiday season, ensuring that convenience and quality go hand in hand.

The SN News Quiz offers a snapshot of the dynamic retail landscape, emphasizing the importance of strategic decisions and adaptability in the industry. Leveraging retail media, sharing real-time data, and expanding promotional tools are key strategies for businesses aiming to thrive and stay competitive in this ever-changing market.

Kraft Real Mayo's audacious "Search Moist" campaign aims to make the word "moist" the Word of the Year, in a creative attempt to challenge the internet-induced aversion to the term. Through a combination of Twitch livestreams, on-the-street canvassers, and paid social ads, the brand is determined to turn this often-maligned word into a linguistic phenomenon of 2023.

In a groundbreaking move, Korean bakery brand Paris Baguette and the illustrious football club Paris Saint-Germain (PSG) have come together in a global partnership, marking Paris Baguette's debut in the realm of sports marketing. This exciting collaboration promises not only enhanced marketing activities and tantalizing baked goods for PSG fans but also the creation of impactful content, exclusive merchandise, and promotional events that bridge the worlds of football and delectable bakery products inspired by the city of Paris.

Target's holiday marketing campaign, "However You Holiday, Do It For Less," embodies a strategic balance between affordability and inspiration in a challenging economic climate. With increased digital investments and a multichannel approach, Target aims to reach a diverse audience and make the holiday season special without breaking the bank.

Cracker Barrel's collaboration with Dolly Parton is a harmonious blend of tradition and modernity, creating a marketing symphony that resonates with diverse audiences. By leveraging Dolly Parton's star power and her upcoming rock album, "Rockstar," Cracker Barrel amplifies the appeal of its recently launched rewards program, infusing Southern charm into the digital age.

Walmart's "Mean Girls" reunion for their Black Friday campaign brilliantly blends nostalgia and humor, creating a buzzworthy event that resonates with fans of the iconic movie and new audiences. By extending the Black Friday shopping window and offering early access to Walmart+ members, the retailer is poised to make this holiday season truly "fetch."

The Swarovski X Skims collaboration represents a harmonious blend of iconic brands, where fashion and luxury converge to empower self-expression. With crystal-adorned jewelry and shapewear, this collection exudes opulence and confidence, setting a new standard for fashion collaborations that celebrate individuality.

Coca-Cola's latest holiday campaign, "The World Needs More Santas," stands as a heartwarming tribute to the spirit of kindness and generosity during the festive season. With a compelling ad, digital experiences, and a commitment to AI innovation, this campaign serves as a reminder that the world needs more Santas who embody the values of love and goodwill.

The collaboration between Kim Kardashian's SKIMS and the NBA is a groundbreaking example of a brand partnership that embodies shared values and leverages the strengths of both entities. This union not only promises a significant boost in exposure and reputation for both brands but also signifies a shift towards more authentic and inclusive brand partnerships in the modern marketing landscape.

Nugget's Magical Mystery Clue Hunt marketing campaign proved to be a highly engaging and successful strategy, driving traffic, sales, and exceptional social media engagement. Leveraging gamification and community involvement, the campaign not only excited the brand's superfan community but also generated substantial interest and interaction among potential customers, showcasing the power of interactive marketing in today's digital landscape.