Jameson's "Must be a Jameson" Campaign: Celebrating the Irresistibly Smooth
In a world that often takes itself too seriously, Jameson Irish Whiskey has embarked on a lighthearted journey to celebrate those who embrace life with a dash of boldness and an irresistibly smooth attitude. Their new global campaign, "Must be a Jameson," narrated by Irish actor Cillian Murphy and directed by Oscar-nominated Bryan Buckley, encourages people to connect through their shared outlook on life.
Rediscovering the Smooth Side of Life
Jameson's "Must be a Jameson" campaign invites individuals to join the Jameson family, anchored by the spirit of togetherness and community. It's a tribute to the whiskey's history of being always welcoming and forever smooth. The campaign, filled with likeminded people who don't take life too seriously, aims to redefine how Jameson is enjoyed during the holiday season and beyond.
The campaign unfolds through a series of hero spots that introduce us to charismatic characters who exemplify the Jameson spirit. Jose, in the first spot, effortlessly navigates life's curveballs and chooses the smooth, triple-distilled Jameson Irish Whiskey, making him a quintessential Jameson. In the second spot, set to launch in mid-November, we meet Julia, who embodies the adventurous and adaptable qualities of Jameson Orange, the brand's latest release.
A Lighthearted Take on Connection
Johan Radojewski, Vice President of Marketing at Jameson Irish Whiskey, describes the campaign as a lighthearted approach to connecting people through their shared life outlook. It encourages individuals to break the ice, approach strangers, and consider whether they could be a "Jameson" in another life, fostering connections and friendships.
A Global Celebration of Irresistibly Smooth Moments
The "Must be a Jameson" campaign is a collaborative effort with Ogilvy and will span television, audio, social media, out-of-home displays, and streaming channels in the U.S. The global rollout is planned for 2024, promising to connect people worldwide through shared experiences and the love of life's smooth moments.
As Jameson invites you to celebrate the "Jameson way," it reminds everyone to do so responsibly. For those who feel like part of the Jameson family even without setting foot in Ireland, the campaign offers an opportunity to learn more by visiting @Jameson_US or JamesonWhiskey.com.
Jameson's campaign is a playful reminder that life is full of smooth moments to savor, connect, and celebrate. So, raise a glass and toast to being a part of the Jameson family, where the moments are always irresistibly smooth.