As a student in Tufts University’s Entrepreneurial Marketing course, I embarked on a semester-long project to create a comprehensive marketing plan for VF24, a start-up healthy juice beverage company. This project resulted in remarkable achievements, including the execution of a strategic social media marketing plan that significantly expanded branch reach and engagement within the target audience. Additionally, my in-depth market research and competitor analysis led to the development of new product concepts that resonated with consumer preferences and contributed to sales growth. By establishing detailed target personas based on extensive consumer insights, we crafted more personalized and effective marketing communications, driving customer acquisition and enhancing brand loyalty. We also leveraged data-driven strategies to optimize social media campaigns, tracking key metrics to improve campaign performance and maximize return on investment.

For more information on the project, please view the linked presentation and marketing plan.