Soda's Back: Poppi Unveils Consumer-Driven Ad Campaign Redefining Soda

Soda lovers, rejoice! Poppi, the renowned leader in the functional soda category, is back with a splash and an exciting new campaign: Soda's Back. This summer, Poppi is taking the beverage world by storm with its largest and most impactful consumer-centric effort yet, celebrating the consumers and creators who have made Poppi a resounding success.

A Complete Experience Across Multiple Touchpoints: Poppi's Soda's Back campaign is not just another run-of-the-mill marketing initiative. It's a full-spectrum experience that integrates digital screens, social media platforms, and major U.S. cities, ensuring that Poppi's presence is felt far and wide. From vibrant digital ads to captivating billboards and engaging TV streaming videos, the campaign invites everyone to rediscover the joy of soda with Poppi's healthy twist.

Beyond just promoting the product, this campaign celebrates poppi's consumers and content creators, acknowledging their instrumental role in the brand's soaring success. With their flavorful profiles and functional ingredients, Poppi's sodas have become a sensation, experiencing a remarkable 611% year-over-year growth in retailers like Target and gaining the title of an Amazon best-seller.

Leading the Functional Soda Category: Poppi has carved its place as a pioneer in the functional soda category, a segment within the larger $39 billion U.S. soda market. What sets Poppi apart is its commitment to combining real fruit, prebiotics, and minimal sugar (less than 5 grams) with just 25 calories or fewer per serving, ultimately promoting gut health while delivering a delightful taste.

From TikTok to the Streets— Leveraging Digital Success: Poppi's digital media campaigns have been nothing short of a sensation, sparking conversations about gut health and redefining soda for the next generation. With the #drinkpoppi hashtag amassing a staggering 1 billion views on TikTok, the brand has solidified its position as a trendsetter and a favorite among influencers. Now, the Soda's Back campaign leverages this digital triumph, taking it to the streets and showcasing a mix of top content creators, rave reviews, poppi-focused content, and genuine consumer fan feedback.

Influencers Leading the Charge: The Soda's Back campaign doesn't just rely on conventional advertising; it harnesses the power of influencers to amplify its message. Notable influencers like Ken Eurich, Mada, and Drumaq bring their personal passion for poppi to their followers and now to the streets of major U.S. cities, setting a new standard for influencer-driven brand campaigns. By integrating real tweets and genuine experiences, poppi creates an authentic and relatable narrative that resonates with consumers.

A Movement Empowering Consumers: At the heart of the Soda's Back campaign is the empowerment of consumers to embrace a soda that aligns with their values and desires. By highlighting their voices and passion for a better-for-you alternative, Poppi aims to foster a movement that redefines soda consumption.

The Impactful Reach of Soda's Back: The Soda's Back campaign is not confined to a single platform or region; it is an all-encompassing effort. With an extensive influencer network reaching over 5 billion, a merchandise launch, more than 3,500 summer displays, and an estimated 50 million social media impressions, the campaign promises to engage and captivate millions. Furthermore, engaging consumer events will reach over 500,000 individuals, solidifying poppi's position as a brand that connects with its audience.

An Exciting Future for Soda: As Poppi unveils its Soda's Back campaign, the future of soda has never looked brighter. By championing functional ingredients, gut health, and consumer-driven marketing, Poppi is setting a new standard for the industry. So join the movement, rediscover the joy of soda with Poppi's healthy twist, and be a part of the revolution that's reshaping the narrative around soda.

About Poppi: Poppi, based in Austin, Texas, is a trailblazer in the functional soda category, combining real fruit, prebiotics, and low sugar to create delicious and gut-friendly beverages. Their Soda's Back campaign celebrates consumers and content creators while redefining soda consumption. With vibrant digital ads, captivating billboards, and engaging TV streaming videos, the campaign is a true 360 marketing initiative that leaves a lasting impression across multiple touchpoints.