Snooki and e.l.f. Urge Suntan Fans to 'Go SPF Yourself' in Cheeky Campaign
Summer is winding down, and the sun-soaked days are coming to a close. As we prepare to bid farewell to the warmth and sunshine, there's a crucial message from none other than Jersey Shore icon Nicole “Snooki” Polizzi: "Please tan responsibly!" In a cheeky and unforgettable campaign, Snooki partners with e.l.f. Beauty to launch their Suntouchable! sunscreen collection. The campaign, a series of spoof PSA videos, offers a humorous take on sun protection while delivering a vital message. Let's dive into this fun and effective marketing initiative.
Snooki- The Unconventional Spokesperson: Known for her memorable one-liners, love for the beach, and iconic pickles, Snooki isn't your typical spokesperson for a sunscreen collection. However, that's precisely what makes this campaign stand out. In a world filled with serious PSA messages, Snooki brings a fresh and unconventional approach to promoting sun protection.
"The Sun is a Two-Faced [Beep]!" In the campaign's first video, Snooki starts with a bold statement: "The sun is a two-faced [beep]!" This witty opener sets the tone for what follows. Accompanied by images of her past tanning adventures, she humorously admits to tanning irresponsibly in her earlier years.
"Go SPF Yourself" Hotline: To drive the message home, Snooki introduces a hotline number for those who "need help from the sun's drama." Calling this number leads viewers to amusing prompts from Snooki herself, encouraging them to "Go SPF Yourself" by purchasing the Suntouchable! sunscreen collection. It's a clever way to engage the audience and promote the product simultaneously.
Warning Letters and Beach Bag Revelations: Other videos in the campaign feature Snooki narrating strongly worded letters warning people about the sun's dangers. She also gives us a peek inside her beach bag, which includes the new sunscreen, of course, along with a blanket featuring her likeness, a massive jar of pickles, and a tumbler adorned with her mugshots (perfect for coffee or her preferred "mama juice").
The Campaign's Success: Produced by Day One Agency, this campaign has received praise from fans on social media, with TikTok users even referencing Snooki's famous line, "Where's the beach?" This humorous and engaging approach has resonated with viewers, making the campaign a hit on multiple platforms.
e.l.f. Beauty's Unique Collaborations: Kory Marchisotto, e.l.f. Beauty's Chief Marketing Officer, explained the choice of Snooki as a partner, stating that they select partners based on being "kindred spirits." This unconventional choice aligns with the brand's reputation for innovative and unique collaborations. In the past, e.l.f. Beauty collaborated with Chipotle to create a makeup palette inspired by the restaurant's ingredients, and they featured Jennifer Coolidge in a quirky Super Bowl spot.
As summer draws to a close, Snooki and e.l.f. Beauty's "Please Tan Responsibly" campaign reminds us all to take sun protection seriously while injecting humor and nostalgia into the message. By choosing an unconventional spokesperson and leveraging humor, e.l.f. Beauty has managed to create a campaign that not only promotes their sunscreen collection but also entertains and resonates with its audience. So, before you head out for one last summer adventure, remember to "Go SPF Yourself" with Suntouchable! sunscreen.