Rum and Pepsi: Time to Discover the Beverage Pairing Hidden in Plain Sight

If you thought Pepsi was only meant to be paired with food, think again! The iconic beverage brand is breaking new ground with its Better with Pepsi campaign, bringing attention to a beverage pairing that has been hiding in plain sight - Rum and Pepsi. As National Rum Month approaches, it's time to elevate your cocktail game and enjoy the delightful combination of warm, spicy rum flavors with the sweet, citrus forward Pepsi.

For years, the Better with Pepsi campaign has shown us how perfectly Pepsi complements various food items. Now, the spotlight shifts to the world of cocktails, and the new campaign is all about highlighting the fantastic pairing of rum and Pepsi. The visual cues of the brand logos' complementary colors serve as a subtle reminder that this match was meant to be, just like a great outfit that brings out the best in you.

Todd Kaplan, Chief Marketing Officer of Pepsi, emphasizes the beverage's flavor versatility, making it an ideal partner for any style of rum. Whether you're enjoying your rum on the beach, at a bar, or in a restaurant, rum is truly Better with Pepsi. The crisp, sweet fizz of Pepsi perfectly balances the warm spice notes of rum, creating a multidimensional flavor experience that will keep you coming back for more.

Visual recognition plays a significant role in this campaign, as it sparks interest and drives consumers to order the pairing they may not have considered before. The Better with Pepsi platform has seen success in associating Pepsi with various food occasions like burgers, pizza, and hot dogs. Now, the focus shifts to establishing situational salience with rum consumption, bringing the optimal pairing of rum and Pepsi to the forefront.

While personal preferences always matter, the appeal of a great cocktail like rum and Pepsi often complements a delicious meal. Todd Kaplan himself envisions enjoying a rum and Pepsi alongside a perfect beachside burger at a laid-back beach bar. Because, as we already know, burgers are Better with Pepsi too!

So, next time you crave a rum and cola, make sure to specify your mixer choice. Rum and Pepsi offer a flavorful combination that deserves to be sipped and savored. And who knows, with the success of this campaign, perhaps we'll soon see Pepsi and whiskey as the next exciting beverage swap.

As National Rum Month approaches, raise your glass to the discovery of a timeless pairing that brings out the best in both rum and Pepsi. Cheers to great times and unforgettable memories with the delightful fusion of warm spices and sweet fizz! Let's toast to a refreshing and sophisticated rum and Pepsi cocktail experience!