Ruffles Scores Big with "Ridgeline Unlocks" Program for NBA All-Star Celebrity Game

As the excitement builds for the 2024 Ruffles NBA All-Star Celebrity Game, snack enthusiasts and basketball fans alike are gearing up for a shot at the ultimate fan experience. Ruffles, in partnership with Frito-Lay, has unveiled its "Ridgeline Unlocks" program, offering fans the chance to step onto the hardwood and make history with the inaugural pregame shots from the iconic 4-point Ruffles Ridgeline.

Central to the program is an Instagram contest where fans can showcase their long-distance shooting skills for the opportunity to be handpicked by Ruffles Athletes Jayson Tatum and A'ja Wilson. Winners not only get to make their mark on the game but also receive a VIP trip for two to Indianapolis, complete with a red-carpet experience, locker room tour, and exclusive access to the NBA All-Star festivities.

Beyond the thrill of the game, Ruffles is elevating fan engagement with additional perks, including on-screen code scanning during the event to unlock rewards and a pop-up experience at Nap or Nothing, offering fans the chance to test their skills and win autographed gear while rubbing elbows with basketball royalty. As Ruffles returns for the third year as the title partner of the NBA All-Star Celebrity Game, the "Ridgeline Unlocks" program exemplifies the brand's commitment to bringing fans closer to the action and creating unforgettable moments both on and off the court.