Pepsi® Celebrates 125 Years of Iconic Moments and a Fresh Future in Marketing History

In a world where brands rise and fall, one name has stood the test of time: Pepsi. As the beverage behemoth marks its remarkable 125th anniversary, it embarks on an extraordinary 125-day campaign, traversing through its storied past, dynamic present, and promising future. The celebration coincides with a brand new logo and packaging rollout, signaling an exciting new chapter for Pepsi.

Back in 1898, a North Carolina pharmacist named Caleb Bradham decided to redefine refreshment and renamed his creation "Pepsi-Cola." Little did he know that his creation would evolve into a global phenomenon that continues to capture hearts and palates. Today, Pepsi stands as one of the most recognizable brands in the world, and its 125th anniversary festivities are set to captivate once more.

Pepsi's journey through time and culture is a celebration of its remarkable presence at the epicenter of pop culture – a realm that encompasses sports, music, entertainment, and more. The campaign is a tribute to the brand's legacy and an exploration of what lies ahead in its next 125 years. As the clock ticks towards August 28th, the brand's official birthday, Pepsi is gearing up to offer free Pepsi to everyone across the United States, igniting the party.

A centerpiece of this historic celebration is The Pepsi 125 Diner, an immersive dining experience set to debut in the heart of New York City. Inspired by the iconic American diner and Pepsi's history, the diner is a tribute to the moments that have defined Pepsi's cultural impact. With sets reminiscent of legendary Pepsi commercials and a menu that perfectly pairs indulgent diner favorites with innovative Pepsi-infused creations, the diner promises an unforgettable experience.

For the lucky few beyond New York, the Pepsi 125 Diner sweepstakes offers a chance to win a trip to the city that never sleeps, granting a firsthand encounter with the immersive celebration. The diner encapsulates the brand's essence, bringing to life cherished memories and showcasing the dynamic new visual identity that accompanies the 125th anniversary.

Pepsi's legacy is woven into the fabric of pop culture, having orchestrated iconic moments from skywriting stunts to unforgettable Super Bowl halftime shows. It has consistently redefined the norms, giving birth to viral sensations and groundbreaking flavors. As the world witnesses the rollout of Pepsi's new logo and packaging, the brand reaffirms its position as a cultural catalyst.

The 125th birthday campaign is not just a journey through history; it's a glimpse into the future. A series of energizing commercials, high on vibrancy and showcasing the new visual identity, will become a part of consumers' lives. And as the campaign unfolds over 125 days, Pepsi-owned channels will brim with engaging giveaways, activations, and surprises that bridge the past and the future.

In a landscape where brands often fade into obscurity, Pepsi's enduring relevance is a testament to its unyielding commitment to enjoyment and culture. As it welcomes a new logo and packaging, it invites the world to toast to 125 years of being an indispensable part of our lives – and a future that holds exciting possibilities.

Follow Pepsi's journey of celebration and transformation on Instagram, Facebook, X and Threads (@Pepsi), or visit Pepsi.com for the latest updates and revelations in the brand's captivating narrative.

Celebrate 125 years of Pepsi with us, and raise a glass to the past, the present, and the extraordinary future that lies ahead.