Nike Is Angling for a Comeback in Running. Here’s How It Plans to Regain Momentum.
Nike is looking to regain its footing in the running category, which has become increasingly competitive in recent years. The footwear giant has lost share to smaller, running-focused brands like Hoka, Brooks, and On, all of which have found success with their niche performance offerings.
However, Nike is not giving up without a fight. The company has laid out a broad comeback plan that includes a focus on innovation, winning over everyday runners, and relaunching its running lifestyle category.
Innovation: Nike knows that it needs to innovate in order to stay ahead of the competition. The company plans to unveil new running footwear products as it gears up for the Olympics in Paris next summer. Nike is also already seeing success in racing and trail running with the Vaporfly 3 and Peg Trail 4.
Everyday Runners: In addition to innovation, Nike is also looking to win over everyday runners. This is a key demographic that Nike has traditionally neglected in favor of elite athletes. However, the pandemic ignited a massive movement towards running, walking, and jogging, and Nike is now looking to capitalize on this trend.
Running Lifestyle: Nike is also relaunching its running lifestyle category. This category includes shoes that are designed for both performance and style. Nike believes that there is a growing demand for running shoes that can be worn both on and off the track.
Will Nike Be Successful? It remains to be seen whether Nike will be successful in its comeback attempt. However, the company is making the right moves by focusing on innovation, everyday runners, and running lifestyle. If Nike can execute its plan effectively, it could regain its position as the leading running brand in the world.
Here are some additional thoughts on Nike’s comeback plan:
Nike needs to continue to innovate in order to stay ahead of the competition. The company needs to develop new running shoes that offer both performance and style.
Nike needs to do a better job of marketing its running shoes to everyday runners. The company needs to make sure that these shoes are available in a variety of styles and colors that appeal to a wide range of consumers.
Nike needs to partner with more running influencers and celebrities. This will help to raise awareness of Nike’s running shoes and attract new customers.
I believe that Nike has a good chance of being successful in its comeback attempt. The company has a strong brand, a talented team, and a clear plan. However, Nike will need to execute its plan effectively in order to achieve its goals.