Kick off FIFA Women’s World Cup 2023 with the Best In-Game Ads Released Thus Far
The FIFA Women's World Cup is just around the corner, and brands are seizing the opportunity to capture the attention of soccer fans worldwide. With the tournament set to kick off on July 20 in Auckland, New Zealand, several companies are launching their creative ad campaigns to engage and inspire audiences. In this blog post, we will highlight some of the standout ads that have already hit the field, targeting not only traditional soccer fans but also the emerging demographic of gen Z women's soccer enthusiasts.
Budweiser UK: Championing the Journey of England's Women's Team Budweiser UK's ad campaign celebrates the often overlooked story of England's Women's soccer team. Through a powerful hero film featuring athletes Beth Mead and Karen Carney, the campaign showcases the evolution of women's soccer, from playing on muddy pitches to filling stadiums. This partnership with advertising agency BETC delivers a compelling message across various channels, including video on-demand, social media, digital platforms, and out-of-home displays.
Johnnie Walker & Hannah Waddingham: Rallying People to Watch More Women's Sports Scotch whiskey brand Johnnie Walker takes a stand for gender equity in sports with a short film starring Hannah Waddingham, known for her role in Ted Lasso. Waddingham challenges sports fans to "Watch more women's sports" by shedding light on the lack of media coverage given to female athletes. The campaign includes limited-edition tops with messages promoting gender equality, created in collaboration with illustrator and model Monica Ahanon. Johnnie Walker has also partnered with Just Women's Sports and The Women's Sports Foundation to further support women's sports.
Weetabix: Investing £2.2 Million in Women's World Cup Promotion Cereal brand Weetabix has unveiled a multi-channel campaign for its on-package promotion tied to the Women's World Cup. Shoppers have the chance to win official home nations shirts or soccer balls every 90 minutes. With a £2.2 million investment, Weetabix's campaign comprises three short films to be aired on television, ge-targeted digital audio, and social media channels. As part of the promotion, Weetabix will also host a branded takeover event at Boxpark Wembley, featuring a breakfast bar, entertainment, and live reporters from Kiss 100, aiming to break the record for the world's largest goal celebration.
ITV: 'The Pride Has Arrived' by ITV (in-house) ITV's ad campaign, titled 'The Pride Has Arrived,' captures the attention of the whole nation as England's Lionesses prepare for the tournament. The advertisement showcases a combination of computer-generated and real lionesses prowling through city streets, symbolizing the impact the England team is about to make. The ad creates a sense of anticipation and excitement, engaging viewers and building hype for the upcoming Women's World Cup.
As the FIFA Women's World Cup 2023 approaches, brands are leveraging creative and impactful advertising campaigns to capture the attention of soccer fans worldwide. These ads not only promote the tournament but also advocate for gender equality in sports and celebrate the achievements and journey of women's soccer teams. By targeting diverse audiences, including the growing demographic of gen Z women's soccer fans, these campaigns contribute to the overall growth and popularity of women's sports. As the tournament unfolds, we can expect more captivating and inspiring ads to be released, further enhancing the excitement and engagement surrounding the FIFA Women's World Cup 2023.