Hotels.com Plays Cupid in New Global Ad Campaign: 'Introductions'
In a world where travel meets technology, Hotels.com has taken center stage as the ultimate matchmaker for globetrotters and hotels alike. The online travel agency recently unveiled its latest global ad campaign, aptly named "Introductions," emphasizing its role as a facilitator of perfect matches between travelers and hotels. Produced in collaboration with New York-based creative agency Anomaly, the campaign is set to captivate audiences across the U.S., Canada, the U.K., France, Denmark, and Sweden.
The App Advantage: Hotels.com has been on a mission to encourage travelers to embrace the convenience of its mobile app, and "Introductions" is the latest chapter in this narrative. By showcasing the app's features and capabilities, the campaign aims to build favorability and consideration among travelers to choose Hotels.com as their go-to platform for booking accommodations.
Creative Connections: The heart of the campaign lies in a series of compelling video ads that showcase the app's matchmaking prowess. Each clip tells a unique story of travelers finding the perfect accommodation tailored to their specific needs and preferences. For instance, in the film titled "The Artist," a father and his artistic teenage daughter connect through the app to book a stay at the artsy Hotel Palau Fugit in Girona, Spain.
Tailored Experiences: What sets "Introductions" apart is its focus on addressing travelers' specific needs. The campaign features scenarios such as a dog-friendly hotel for a city-dwelling pet, a luxurious city escape for a farming couple, and a beachside retreat with a private pool for an exhausted pregnant woman. The app becomes the conduit for creating tailored and memorable travel experiences for each individual.
Visual Delight: The 30-, 15-, and 6-second clips are not just visually appealing but also strategically filmed at Hotels.com partner hotels in Spain. The locations include the artistic Hotel Palau Fugit and Torre del Remei in Girona, Le Méridien Ra Beach Hotel & Spa in Tarragona, and the luxurious Nobu Hotel in Barcelona. This approach not only highlights the diverse offerings but also provides exposure to the partner hotels.
Collaboration and Exposure: Hotels.com believes in collaborative creativity, and the campaign reflects this ethos. By working with a range of hotel partners, the brand ensures that each location becomes a star in its own right, showcasing facilities and gaining additional exposure through the visually stunning campaign.
In a Landscape of Choices: The "Introductions" campaign arrives at a time when other players in the industry are also highlighting the unique offerings of their hotel partners. Choice Hotels International's "A Stay for Any You" campaign, for example, emphasizes the ability of different hotels to meet specific guest needs. Similarly, Kayak's "Don't Do It Yourself" campaign focuses on the absurdity of planning a trip independently when technology can make it easier.
Hotels.com's "Introductions" is not just an ad campaign; it's a celebration of the art of matchmaking in the travel industry. By bringing together the right travelers with the right hotels through its mobile app, Hotels.com proves that it's not just an online travel agency; it's a travel companion on a mission to create unforgettable journeys. So, whether you're an art enthusiast, a pet lover, or a couple seeking a romantic escape, let Hotels.com play cupid and introduce you to your perfect stay.