Finish Dish League: When Football Rivalries Hit the Kitchen
Finish dishwasher detergent is turning football rivalries into a culinary showdown with the launch of the Finish Dish League. In a strategic collaboration with sports media and entertainment company Team Whistle, Finish is bringing the ultimate food face-off to the kitchen, encouraging fans to vote for their favorite game day dishes and offering exciting prizes.
The Ultimate Food Face-Off: The Finish Dish League invites football enthusiasts to extend their game-day rivalries from the TV to the kitchen, determining America's greatest game day dish through online voting. Participants can rally behind iconic dishes like Philadelphia Cheesesteaks, Detroit Pizzas, Buffalo Wings, Gumbo, and more. The voting period extends from now until Feb. 25, creating a spirited buildup as the Super Bowl LVIII approaches on Feb. 11 in Las Vegas.
Prizes and Partnerships: To sweeten the deal, eight first-prize winners will receive a Whirlpool dishwasher, while one grand-prize winner will walk away with $10,000. The collaboration with Team Whistle adds a dynamic element, featuring two culinary face-off episodes of "Home Team" with retired Detroit Lions player Calvin Johnson and current player Jahmyr Gibbs. The lighthearted content will be shared on Team Whistle's YouTube and social channels, amplifying the reach of the Finish Dish League.
Digital Focus and Engagement: Finish is strategically leveraging digital content to connect with key audiences, particularly Gen Z. The tie-up with Team Whistle includes engaging episodes of "Home Team" where football players showcase their cooking skills and participate in challenges that promote Finish's Ultimate Dishwashing Detergent. The content spans platforms like TikTok, Instagram Reels, Facebook Reels, and YouTube Shorts, creating a multi-channel approach to reach diverse audiences.
Tarik Bayar, vice president of U.S. marketing for Finish at Reckitt, expressed excitement about the collaboration, stating, "We’re excited to join forces with Whistle’s ‘Home Team’ series – partnering with influential athletes to show how teammates can embrace the competitive side of game day cooking, and have a fool-proof plan for cleaning their dirty dishes afterward."
Finish Dish League is not just about clean dishes; it's a playful celebration of football, food, and friendly competition. By cleverly intertwining football rivalries with culinary creativity, Finish not only engages its audience but also reinforces its brand in the minds of consumers. As the Finish Dish League unfolds, it promises to bring fans closer to the action, turning everyday kitchen moments into exciting showdowns reminiscent of the football field.