Did Somebody Say… Christina Aguilera and Latto Bring Hip-Hop and Opera Together for the Latest Just Eat Takeaway.com Creative

Just Eat Takeaway.com has taken the world by storm once again with its groundbreaking 'Did Somebody Say' brand platform, this time featuring two incredible artists from different musical genres - pop icon Christina Aguilera and rising hip-hop star Latto.

In a first-of-its-kind move for the 'Did Somebody Say' campaign, Just Eat has combined Latto's electrifying hip-hop energy with Christina Aguilera's iconic operatic vocals, resulting in a musical spectacle that's nothing short of astonishing. This unexpected collaboration perfectly embodies the delightful surprises customers experience when they explore the platform's vast array of food choices and top-quality offerings.

Continuing the tradition of partnering with global sensations like Snoop Dogg and Katy Perry, this latest campaign promises to excite, entertain, and bring joy to audiences with a captivating blend of visuals and music. It showcases Just Eat in a whole new light, emphasizing that this food delivery giant caters to all your culinary needs, from everyday essentials like groceries to premium dining experiences, including sushi and gyoza.

Crafted by McCann London, the TV commercial immerses viewers in a baroque-themed setting where Aguilera and Latto don regal opera attire. They are indulged with a feast of their favorite dishes, from tacos to poke bowls and fresh Thai salads, while delivery couriers and operatic performers gracefully dance around them in a choreographic spectacle.

The cleverly written lyrics not only highlight the premium food and grocery options available on Just Eat Takeaway.com but also mirror the increasing demand for food delivery during unconventional meal times, including lunch, dinner, and brunch.

Susan O'Brien, VP Global Brand at Just Eat Takeaway.com, shared her insights on the campaign, saying, "Snoop Dogg helped us emotionally connect with audiences and boosted our cultural currency, while working with Katy Perry famously supported the brand platform Did Somebody Say, cementing our role as the answer to all food cravings. As our business evolves to offer more choice and convenience from your favorite local takeaway to dine-in dishes and everyday essentials, it’s only right that we evolve our successful creative formula. The electrifying mix of Christina Aguilera and Latto is not only unexpected, but it reinforces the message that you’ll be amazed at the selection and quality available on our platform."

Christina Aguilera expressed her excitement for the project, saying, "I had so much fun combining different music styles alongside my girl Latto for Just Eat Takeaway.com. With non-stop laughter and love, we had the best time bringing this project to life. It was clear while shooting long days that JET is the much-needed one-stop-shop for meals and grocery needs."

Latto, equally enthusiastic about the collaboration, added, "When I heard about the opportunity to work with Just Eat, I was actually abroad on tour using the app! It was a no-brainer for me, especially with the iconic Christina Aguilera involved. I had so much fun with this collab and have loved seeing it come to life."

The campaign's creative directors, Rob Webster and Alexei Berwitz at McCann London, emphasized their goal of bringing an element of surprise to the campaign, saying, "There’s no way hip-hop and opera should work, but much to our delight and relief, it really, really does."

The new global campaign, featuring a 60-second hero film, will be broadcast across TV, OOH, DOOH, Cinema, Social, and Radio. DEPT® has also created bespoke digital content to extend the campaign's reach online. The campaign launches in the UK and Ireland on Friday, October 13th, and will roll out across multiple markets in Europe, Canada, and Australia over the coming months.

Talent Republic played a crucial role in selecting and negotiating the unique partnership between Christina and Latto for Just Eat Takeaway.com. DEPT® managed the digital aspects, and UM handled media, while Weber Shandwick led global PR, and Mischief handled UK PR.

Just Eat Takeaway.com is a global online food delivery company headquartered in Amsterdam. With 679,000 connected partners, the company connects consumers with a wide variety of choices from restaurants to retail. Operating in numerous countries, Just Eat Takeaway.com has rapidly become a leading online food delivery marketplace, delivering delicious meals and everyday essentials to customers worldwide.