Dewy Dreams Come True: Katie Jane Hughes Launches KJH Brand
In a world where beauty reigns supreme, celebrity makeup artist Katie Jane Hughes is making waves with her brand-new venture, KJH Brand. Known for her signature dewy look that has graced the faces of stars like Hailey Bieber, Hughes is now bringing her makeup expertise directly to consumers. Let's dive into this exciting journey as we explore the launch of KJH Brand and how it's changing the beauty game.
From Instagram Tutorials to Beauty Brand: Katie Jane Hughes, with her 875,000 Instagram followers, 58,000 YouTube subscribers, and 162,000 TikTok followers, has become a household name in the beauty world. Her rise to fame started with captivating makeup tutorials shared on Instagram, capturing the hearts of makeup enthusiasts worldwide. With her unfiltered approach to beauty and unedited videos, Hughes has created a loyal following that values authenticity over airbrushed perfection.
On the 26th of September, Hughes introduced KJH Brand to the world. This direct-to-consumer beauty brand takes cues from her expertise and the preferences of her dedicated followers, offering customizable makeup kits that let you achieve that coveted dewy look. The debut product, the $75 Hyper Shine High Lite Kit, includes the Hyper Shine Serum, the No.1 Brush, and the Hyper Shine Lite Pigment in four versatile shades.
Dewy Skin for All: At the heart of KJH Brand is the belief that makeup should be inclusive and accessible. Hughes understands the diverse needs of her audience, which is why she decided to launch with a highly pigmented highlighter. This versatile product can be used alone or paired with the serum, catering to various skin types, including those with drier skin who crave that extra glow. Hughes self-funded the brand, highlighting her commitment to her vision.
But KJH Brand is not just about makeup; it's about education. Hughes, known for her effective teaching style, is extending her tutorials and expertise to the brand's social channels. With 76,200 followers already on KJH Brand's Instagram, she continues to engage with her community, answering questions and creating content that resonates with her audience.
A Brand Rooted in Trust: What sets KJH Brand apart is the trust Katie Jane Hughes has built with her community over the years. April Ramirez, KJH Brand's head of brand, emphasizes the power of an expert-founded brand, highlighting the immediate trust consumers have in such ventures. Hughes's decade-long engagement with her social media community has fostered trust and loyalty, making her brand's organic social posts all the more impactful.
As the brand continues to grow, KJH Brand plans to roll out more products that complement the serum and highlighter. Cheek and lip products are on the horizon for spring 2024, followed by brow products, ensuring a comprehensive makeup experience for all.
Empowering Beauty: Katie Jane Hughes's journey from Instagram tutorials to launching her own brand demonstrates the power of authenticity and expertise in the beauty industry. With KJH Brand, she not only offers makeup products but also empowers individuals to explore and experiment with makeup, regardless of their skin type or age. As Hughes aptly puts it, "There’s a way for everybody to achieve what they want — in life and makeup and beyond."
In a world where beauty knows no bounds, KJH Brand is an exciting addition, promising to bring out the inner makeup artist in all of us and helping us achieve that radiant, dewy look we've all been dreaming of.