Bacon Beyond Breakfast: Oscar Mayer and Mint Mobile Team Up for 'A Side of Bacon' National Campaign

Oscar Mayer, the iconic purveyor of savory delights, has embarked on a sizzling collaboration with Mint Mobile, owned by Ryan Reynolds, to launch the nationwide campaign "A Side of Bacon." This flavorful initiative, marked by a creative blend of marketing disruption, wireless services, and crispy bacon goodness, not only offers consumers a unique incentive but also showcases the brands' commitment to unconventional advertising strategies.

The Bacon-Infused Partnership:

At the heart of "A Side of Bacon" is a delectable offer: consumers who purchase any three-month Mint Mobile plan will receive a coupon for free Oscar Mayer bacon. The synergy between wireless services and bacon might seem unusual, but the collaboration aims to prove that bacon is an indispensable accessory to any purchase. The campaign kicks off with a humorous 15-second spot starring Ryan Reynolds, leveraging Mint Mobile's disruptive marketing style to introduce the exclusive deal and the complimentary bacon offer.

Beyond the Airwaves: A Multichannel Approach:

The campaign extends beyond traditional advertising, encompassing out-of-home displays, social media engagement, and partnerships with content creators. Encouraging consumers to visit dedicated microsites and follow Oscar Mayer and Mint Mobile on Instagram, the multichannel approach ensures a widespread and interactive reach. Johannes Leonardo, in collaboration with Starcom’s P57 and Zeno Group, spearheads the campaign's development, seamlessly blending creative storytelling with strategic media planning and public relations.

Local Flavor: Partnering with Businesses:

To amplify the bacon euphoria, Oscar Mayer has teamed up with local businesses across Atlanta, New York City, and Florida. Tattoo parlors, scuba diving facilities, dental offices, and more are joining the bacon celebration, offering consumers free bacon with their purchases. In New York, establishments like Leisure Centre Vintage Clothing, Grandview Tattoos, and European Wax Center will not only provide ready-to-eat bacon but also feature QR codes, enabling customers to add Oscar Mayer bacon to their carts for in-store purchases.

The Evolution of "Keep it Oscar":

"A Side of Bacon" represents a creative extension of Oscar Mayer's "Keep it Oscar" brand platform, launched in 2021 to emphasize unity and lighthearted fun. This year, the brand has continually pushed the boundaries of creativity, from transforming the Wienermobile into the Frankmobile to the whimsical Vegas wedding chapel activation.

As Oscar Mayer and Mint Mobile dish out free bacon for a limited time, "A Side of Bacon" not only tantalizes taste buds but also demonstrates the power of imaginative partnerships and disruptive marketing in capturing consumer attention. Beyond a simple coupon offer, this campaign is a testament to the brands' shared commitment to infusing joy, surprise, and a touch of bacon into the everyday moments of their audience.